Shenzhen Fashion Legion will be invited to participate in 2015 New York Fashion Week

The world's largest fashion week - New York Spring and Summer Fashion Week 2015 will be held on September 4-11 in New York, USA. At the invitation of the New York Fashion Week organizer, the Shenzhen Economic and Trade and Information Committee, Shenzhen The "Shenzhen Fashion Delegation" co-organized by the Garment Industry Association will participate in the New York Fashion Week for the second time and carry out FASHION SHENZHEN (fashion Shenzhen) series of economic and trade activities to promote the development of Shenzhen fashion in the US market and the internationalization of the brand.

The FASHION SHENZHEN (Stylish Shenzhen) series of economic and trade activities will be held on September 7 (New York time) at the Salon Hall, the main venue of the Lincoln Center Fashion Week. The events will include Shenzhen fashion static exhibitions, business discussions and media interviews, and cocktails. Meetings, Fashion Shows, etc., ELLASSAY, Suo er, LIZZY, MYTENO, Season Wind, Comme Lun (West of the East), MAXZOLA ( Maslova, Myscissors, ORIGIN, Vmajor, EIN, Grace Deng, a total of 12 well-known Shenzhen fashion brands, will be concentrated in the US fashion industry, media and public Showcasing Shenzhen’s top achievements in fashion design and fashion creativity.

The Chinese Consulate General in New York, the Chinese Permanent Mission to the United Nations, the FGA, the IMG Fashion Group, and representatives from American business elites, fashion media, senior fashion buyers, retail giants and fashion brands Institutional and other industry celebrities will attend a series of events.

More than 10 brands participating in New York Fashion Week are fashion brands with certain popularity and influence in China and Asia. After ELLASSAY was widely praised for its successful debut at the New York Fashion Week last year, this year will feature the FASHION SHENZHEN fashion show again with the theme of “Elegant Artist” 2015 Spring/Summer series. Since 2011, ELLASSAY has selected each season's advertisements in New York. From the photography to the modeling team, they have selected top international resources to collaborate and incorporated the fashion aesthetics of New York and the world. They are committed to creating international women's wear. The brand is the goal. ELLASSAY is one of the most prestigious fashion brands in China's high-end women's wear.

Another show designer brand, Suoer, whose founder Xie Haiping is a well-known senior designer in China, has won numerous awards not only in the domestic fashion industry, but also in Hong Kong, South Korea and the United Kingdom. In 2009, London Fashion Week “Eastern Red” expressed his love of the motherland and brought European fashion to the attention. The next year, another “story” tells about the beauty of the court and the splendid splendor of the Chinese dress, which is influenced by the European fashion industry. Accredited and buoyant. During the New York Fashion Week, Xie Haiping will use the Chinese totem “Dragon” as a design element to show the unique charm of Chinese culture. His gorgeous and atmospheric design will give the audience an extraordinary visual experience.

There is also a Chinese high-end women's wear brand LIZZY. After 17 years of development, LIZZY has become synonymous with fashion in the local high-end women's wear market. There are more than 80 stores in high-end department stores and specialty stores in major cities in China. . By participating in the New York Fashion Week, LIZZY hopes to continue to convey the global design language integrated into China and internationally, channel sales in overseas markets, establish a branded creative R&D center in the United States, and integrate global creativity with the greatest possible speed. Resources, for LIZZY's design soul, the influence of the infusion of fresh inspiration.

[link] Shenzhen Fashion Active World Fashion Stage

Shenzhen is the most developed city in China's fashion industry. The overall R&D and design level of the fashion industry ranks first in China. Thanks to its geographical advantage adjacent to Hong Kong, Shenzhen Fashion has a diverse and innovative mix of Chinese and Western specialities. Many brands have hired internationally renowned fashion designers to cooperate and take the lead in following fashion trends and firmly grasp the trend of international fashion development. At present, there are more than 3,000 garment enterprises in Shenzhen. Last year, the output value reached 29.5 billion U.S. dollars and the export value was nearly 10 billion U.S. dollars, especially Shenzhen women's wear. It is in a leading position in the country. Among the 10 garments sold in major shopping malls in China’s first-tier cities, there are approximately 5 to 6 pieces from Shenzhen.

In recent years, Shenzhen has further accelerated the pace of the “going out” internationalization process in the apparel industry. From 2008 to 2012, they organized a group of five consecutive times to participate in the London Fashion Week in the UK and held the largest and highest-standard Chinese fashion event in the history of London Fashion Week. 2013 debuted at the New York Fashion Week in the United States and received great attention from fashion buyers, retail giants, fashion agencies, veteran fashion critics, and fashion media. A group of fashion brands went global in the process of “going global” exchanges and cooperation. The rapid growth in China has made significant progress in the allocation of global resources and international competitiveness. The international image of Shenzhen has also been continuously improved.

The participation in the New York Fashion Week is another move by which the Shenzhen fashion industry has conducted extensive exchanges with international counterparts and continues to expand its popularity, providing brands and designers with a valuable opportunity to perform in a top-notch fashion platform and an international atmosphere. It will greatly increase the visibility and influence of Shenzhen brand in the international fashion industry, and bring a broader international perspective and channels to the Shenzhen fashion industry. This will help the Shenzhen garment industry to internationalize and shape Shenzhen, which has more international competitiveness. Fashion brand.