Since 1999, the company has successfully acquired Max Mara, the largest women's clothing group in Italy, as its agent in China, and has since started to cooperate with the group for more than 10 years. As China’s luxury retail industry continues to grow and the market develops rapidly, both parties are aware of the need for greater investment in this market. So in 2008, they officially joined hands with Max Mara Group to establish a joint venture company in China. Advantages: Increased advertising in the Chinese market, accelerated the pace of store expansion, and seized market opportunities.

“Our relationship with the sea is inextricably linked. When we return to the sea, we are actually returning to the beginning.” When evaluating the relationship between man and the sea, John F. Kennedy mentioned that the latter is the origin of the former. The source of inspiration for fashion design is inextricably linked with nature. As an awe-inspiring ocean on earth, it is also a wave of “navigation times” in the fashion circle.

Max Mara Women's Resort Wind

The resort series tends to be softer in color and more comfortable in breathable fabrics. It is closely associated with the skin, complements the blue sky and the sea, and enjoys the fresh sea breeze.


Max Mara women's clothing opens the sea this summer. The combination of sea elements such as fresh stripes and quiet colors makes you feel like you are on a clear moonlit night, in the vast sea, and you can even touch the temperature of the sea breeze.

Max Mara women's nautical style

This season's nautical style emphasizes the sailor's styling. Patterns of anchors and steering wheels can be seen everywhere. The striped pattern interprets the immortal spirit of the sea spirit. The anchor's artistic pattern highlights the free and unrestrained personality and is more retro and playful.

Regardless of how styles and cuts change, sailing-style clothing will never be outdated. MaxMara's marine collection this season is not limited to the relaxed atmosphere of leisure and vacation, more stylish and full of personality! I believe that such a dress can allow you to "untouched, the heart is far away," a moment to pull out, and instantly make you into a beautiful holiday.

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