2016 Shenzhen Lingerie Exhibition: Xionghua brand is as authentic as 20 years, the strategic upgrade brand new starting!

With the theme of "Truthfulness as one", with 20 years of quality results and new brand strategy concepts debuted, Brother China and the majority of exhibitors shared their 20 years of continuous development of the essence of the joint exploration of the brand's future development.

With a focus on quality and sedimentation, in the 20 years of development, Brother China has always practiced the "Quality China" perseverance, committed to creating a representative and influential Chinese men's underwear leading brand, with "Chinese quality" underwear facing the world. . In this exhibition hall building, in order to embody the brand culture and reflect the “Chinese, world” brand image design ideas, Xiong Hua took special care to extract the “Hua” element in the brand, forming a unique visual symbol and integrating it into the exhibition hall design. Here, the overall simplicity, the atmosphere, the elegant style, and a harmonious and comfortable atmosphere.

In addition to the extraordinarily thoughtful exhibition hall design, 20 years of experience accumulated, and every brother and sister's fine underwear was equally impressive. Adhering to the ultimate perfect product spirit, after the “material, type, color, and work” layers, selecting high-quality fabrics around the world, repeated revision adjustments, and using craftsman-level craftsmanship...... Brothers and Gentlemen are close to exacting demands. In order to give the underwear a higher sense of quality and value, it shows the texture connotation of "Shu, soft, paste, type". Xionghua's high-quality underwear is undoubtedly the biggest highlight of the brand's participation in the exhibition. It has attracted the attention of many exhibitors and won wide acclaim and recognition from people in the industry.

At the same time, in the opening day of the exhibition hall, Brother Hua also ushered in Zhu Hongren, former chief engineer of the Ministry of Industry and Information Technology, Li Yang, former deputy secretary general of the National Development and Reform Commission, Zhang Xiaoli, vice chairman of the Shenzhen Municipal Political Consultative Conference, and vice president of the China Textile Industry Federation. Gao Yong and the leaders of Shenzhen Underwear Industry Association, Zheng Bihao and other leaders personally visited and guided them. They had a cordial conversation with Mr. Cai Qingfeng, the general manager of Brother China, and gave them 20 years of quality results and the concept of “quality is the same as the first”. Highly recognized and affirmed, and expressed confidence in the brand's future development.

We have not had time to savor the quality results and cultural essence of Brother China for 20 years yesterday. Let's not miss it today! We meet with you at Shenzhen Convention & Exhibition Center Hall 6 H11/H15 and look forward to meeting you!